Shrouding a business with a touch of exclusivity and adding a VIP element is one of the best ways of creating interest and aspiration. Facebook groups, AKA VIP groups, are a tried and tested way of engaging Brand Fans and helping potential customers get to know you, like you and ultimately, trust you. Starting a Facebook group will help you add another level of engagement to your business. Here’s how
The why
Understanding the benefits of a Facebook group Groups work – nobody joins a group they are not interested in so you already have an audience that’s engaged! Giving exclusive access to you and your business via these groups helps solidify and enhance your business relationship.
Facebook as a platform favours group content, prioritising posts from groups in newsfeeds, giving your content a better chance of reaching more people. Reach – the number of people who see your content is everything. We’ll give you some ideas for better content later on…
Choosing your group settings – visible or hidden?
It’s important to think about this ahead of time as it can be difficult to change your group’s privacy setting further down the line. So what’s the difference?
Private Visible
Private visible groups only allow group members to see posts and comments and the member list. However, all users can find these groups in Facebook search results. This doesn’t expose any content in your group. Only your group title and description are shown in search results if they match the keywords a user typed into the search bar.
Users can ask to join your group, and you, or another administrator, must approve their
request. Only then will they be able to view and post content.
This is the best group type for most businesses and community builders. It allows you to control membership and filter out spambots while still being publicly discoverable by your target audience.
Private Hidden
Private hidden groups, also known as ‘secret groups’ have the same features as the groups
above, except they do not show up in any search results.
Nobody on or off Facebook can see group posts, comments, or members. The group cannot be found in search results. To see the group and ask to join, users must have a direct URL given to
them. Overall, we suggest opting for a private, visible group for the community of MeAmora Brand Fans you intend to create.
Create your group
Follow the step-by-step guide here.
We recommend you feature you and MeAmora in your group banner picture. People want to connect with you and the products, not just one or the other. A picture of you wearing the products and/or holding them will work beautifully!
Choose and create content
- Go live! Live content is a BIG winner
- A monthly AMA (ask me anything) thread
- GRWMeAmora – Get ready with MeAmora Pop-up
- Ask for reviews and encourage group members to invite others to the group
- Special discounts and/or giveaways
- Sneak peeks of new style drops and product launches
- Voting on favourite products, looks or trends (colours, style, etc.)
- Sharing the different ways fans can be part of MeAmora – the host opportunity, MeAmora Rewards and
- becoming part of the community as a Stylist.
There are countless ways to make your group members feel special, think about what you can offer that’s valuable and meaningful to your group and what you can sustain.
It is important to have content and welcoming messages in the group before you start to invite people to it, no one wants to be in an empty group with nothing to engage with.
Talking of inviting, we recommend you invite people personally with a warm message. A blanket invite just won’t cut it, the personal touch goes a long way!
Looking for more ideas?
Visit the guides and assets in your Hub for ideas and inspiration. Try reaching out to the whole community of MeAmora Stylists on the MeAmora Stylist community Facebook group. It’s a hotbed of tips and ideas for engagement!
Five key takeaways:
- Change settings to visible to make it easier to find your group
- VIP groups make your business feel more premium and exclusive
- Your group profile picture should be of you. People are more likely to connect with a
person they can see - Content is everything! Only post things you know to be interesting and useful
- Reach out to the wider community of MeAmora Stylists to share tips on engagement