Because You Want to Build a Brand and Not Just Sell a Product!
It is true, most successful business owners, entrepreneurs or side- hustlers have a brand, an engaging angle that is not just about their products.
The truth is, a brand has a voice, and it makes people feel something. When it comes to social media it is so very important to share YOU. It is easy to want to hide behind the brand you sell for or the products and services you offer but remember people want to and are more likely to engage with or buy from someone they know, like and trust.
We get it, it can be scary to put yourself out there! But the truth is most people are done with buying from a business with no authenticity or relatability. That is why how you show up and the brand of YOU is so relevant. Yes, MeAmora offers innovative products and lives by its incredible company values, but your potential customers and future Stylists want to be able to relate to you, what you represent… The brand of YOU!
What does this mean?
You want to focus on building a brand and a true personal brand, like your personality and passions is multifaced, like a diamond if you will. These facets are crucial to building a brand and forming a theme of how you show up, especially online.
Think about this: If we asked your closest friends and family to tell us five things about you, what do you think they would say? Would they tell us you are a bookworm or a keen gym goer? Maybe you are a dog lover, and you spoil your pup rotten? A foodie, a super mum, or an avid traveller that is always planning the next trip…
Why not find out for sure…
Post the following on your social media platforms, Facebook or Instagram:
I am doing a little self-discovery experiment and I need your HELP PLEASE! In the comments below please list five things you think of when you think of me, what do you know me for … Go! #GULP 😉
Wait to see what you get back. We know you will see some definite common answers. These can then help you to build your brand theme, for example:
1) Beauty Lover – MeAmora has you covered with this of course and you will have plenty to share here.
2) Coffee Craver – You can post coffee related content that will resonate with many.
3) Busy Super Mum – You can share regular insights of the joys of juggling.
4) Keen Baker – Share your love of this, as it will resonate with bakers and those that love baked goods alike.
5) Sun Worshipper – You can share your love of the sunshine, travelling, nature etc.
These can be your core go-to topics to build your content around that make you relatable, likeable and authentic.